I don’t think anyone notices good packaging until something goes wrong. A parcel arrives with a crushed corner, a mug is broken, or a customer opens a box that looks as though it has travelled through a storm. By then, it’s too late. The damage has already been done. That’s why I always say your…

Most customers start judging a parcel before they even touch the product inside. A crushed corner, weak tape or a damaged carton instantly creates doubt. On the other hand, a sturdy and well-packed box gives a completely different impression. It feels organised, reliable and professional before the parcel is even opened. That first reaction matters…